Triangular Model

So, I was on a date and was having a bad hair day. I actually tried to copy the Don Draper hairdo from ‘Mad Men’ and failed miserably. When she said I looked like a lawyer which I thought was a compliment, she meant clerical staff. The fact that she is a model actually made it really hard for me to rebut her aesthetic appeal.

Jokes apart, our conversation flowed effortlessly—we shared a love for psychology and mindful eating. She’s from Jammu and dreams of opening a healthy café there. I told her I believed in destiny and even joked that meeting her was fate. She disagreed, arguing that belief in destiny discourages effort. She countered my example, saying running into her was a chance, but seeing her again depended on our interaction. I walked her home, wanting to extend our time together. And I did see her—again and again. Almost every other day that week, I even considered leaving my toothbrush at her place.

Anyway, coming to the MBA concept of the ‘Triangular Model‘. This concept often appears in business terminology, where combining three mutually exclusive components leads to various outcomes. In today’s e-commerce age, any item delivered has three components- quality, cost, and on-time delivery. In the ideal scenario, any firm wants to achieve all three simultaneously. For example, when Domino Pizza comes out with the 30-minute or free’ and simultaneously runs several promo codes for a discount combined with the Dominos brand quality, it is aiming to hit all three levers.

That brings me to shifting my toothbrush to the model’s place. So, is this it? Has Cupid finally bestowed blessings on me? Is my ‘potion of love’ finally ready? Well, the love when the first two components (physical and emotional) are aligned is quite intense and overwhelming but ephemeral. The first two components were in place but the third one was missing. We are still great friends though.

Later,

Sidhant

Fun Fact: It’s been a couple of years now, and she has founded her own successful, multimillion-dollar health startup. She was recently even on the Indian version of Shark Tank.